JORDAN FOOD WEEK (2018)

An unprecedented, seven-day nationwide celebration of Jordanian food, heritage and music. 

OVERVIEW

Bidaya organized and executed a momentous event for USAID Jordan Local Enterprise Support Project (LENS) that spotlighted and celebrated the Kingdom’s vibrant culture, rich heritage and traditional cuisine, as well as incorporated various interactive entertainment segments and live musical performances by popular local and regional bands.

Bidaya transformed Ras Al Ain Hangar into a large food market that brought together over 80 local food producers from across Jordan to display and sell their artisanal products. In addition to devising the concept theme, Bidaya planned and executed the event – including producing branded booths for participants and contracting entertainment options.

Over the course of the week, Jordan Food Week helped bridge the gap between home-based businesses, food producers, restaurants and households throughout the Kingdom, offering them a unique opportunity to network and promote their brands and products.