good things start here
We are all about good, solid communications – offering creative solutions in digital marketing, social media, strategic content, PR consultancy, media relations and event management.
Being curious creatures has been feeding our boundless enthusiasm and insatiable thirst for more. Having played the field for so long, we really do know our stuff and have worked very hard to get to where we are today. But we’re never content with the status quo; because we always want more, to give you more.
The world is moving at such a rapid pace, which is why it is absolutely necessary to keep up or you inevitably fall behind; and this is exactly where the role of influence and communication comes in.
Our approach is simple; we become the brand we represent. Through understanding, empathy and synergy, we walk a mile in our client’s shoes, and we start from there. We look at all aspects of the business, starting from where the client stands today and where they want to go, to how we plan on getting them there in terms of communication, outreach and exposure. This mindset helps us strategize, conceptualize and deliver on our promises – giving rise to a dynamic, creative and competent team that pools together their understanding of any task at hand. It also allows us to extend comprehensive strategies and action plans that are translated across all touch points and relevant channels – whether conventional or contemporary, offline or online, public and on-the-ground or private and behind-the-scenes.
After a successful 13-year corporate career, Bidaya’s founder Jumana Twal was on a mission to transform and transcend the standards of public relations and corporate communications in Jordan and the region, and so she did… pretty well, actually. She brought together an exceptionally capable team who shared her passion for all things communication, established Bidaya, and so it began…
We started by helping companies build successful relationships with their customers, employees, stakeholders and the media. From that point forward, we set out to resolve any problems our clients came to us with. Using our combined backgrounds in public and media relations, strategic content, social media, digital marketing and event management, we offer our clients in Jordan, the region and beyond the tools they need to grab market attention, correct negative perceptions, gain community support and build a positive reputation that adds value to their brand equity and business sustainability.